EXPERIENCE:
Belk Corporate
Aug 2015 - June 2016 • Graphic Designer
Belk is a leading retail department store offering the latest in women’s, men’s, juniors’ and kids’ apparel with over 300 stores in the Southern US.
PRINT:
• Lead designer for our national campaign, Road South. Generated advertisements, print (as well as digital), graphics, logos, marketing and promotional print pieces for Q4 2015 as well as 2016 campaign.
• Refreshed and created the 2016 Road South info handout given out both internally to all Belk employees as well as placed in selected Belk store locations.
• In charge of creating annual 2016 direct mail Birthday piece from concept and sketching to completion of photo shoot to create graphic and images used. Annual mailer is sent to every Belk credit card holder.
• Designed multiple gift card concepts that are used in Belk stores nationwide wide (Valentines day, Spring gift cards, 2016 Christmas gift cards). Created original vector illustrations used in numerous cards.
• Handled different projects such as monthly direct mailers, weekly books.
• Hand sketched work featured in annual Angel Days, Sweet Tea Tuesdays and the Play With Heart campaigns.
DIGITAL:
• Created hero banners used on Road South landing page, sweepstakes microsite as well as belk.com.
• Worked alongside digital team to generate fresh and streamlined Belk sweepstakes microsite. In charge of approval of design.
BRANDING:
• Concepted new creative look for Road South campaign’s brand standards, including type face, color palette, photography usage for online and in-store collateral.
• Designed the following logos that are used nationwide in Belk stores and marketing collateral: The Edit, Belk Curvy and 2forLove.
• Refreshed Belk Brand book for cleaner and up to date aesthetic.
• Created original calligraphy featured in Play For Heart campaign.
• Generated all marketing collateral for 2016 Southern Musician Showcase such as: print and digital signage, award given to SMS winners, Infomational handouts used at SMS event, All Access passes, tickets, stage signage, and video graphics.
SOCIAL:
• Hand illustrated work and showcased original calligraphy, featured on Belk Instagram for annual Southern Deisgner Showcase. Calligraphy also featured on different marketing channels.
• Designed sweepstake banners for all Road South sweepstakes- for Facebook and Twitter.
• Created Snapchat Geofilter utilized for Charleston Fashion Week
SnapAV
Aug 2014 - June 2015 • Graphic Designer
An IT company specializing in IT B2B technology. With over 1600 products ranging from wires to custom install speakers, SnapAV has had exponential growth in the last 5 years priding itself on award winning customer service and innovation.
WEB:
• Created user interface experience for landing pages, microsites, detailed product pages and web banners.
• Designed and implemented email blasts for numerous campaigns.
PRINT:
• Conceived and printed monthly direct mail for the Cross Sells to increase sales in additional categories.
• Designed new direct mail for the winback campaign, for buyers that have purchased previously from the company.
• Created collateral for our Partner Rewards Program consisting of Direct Mail.
MOBILE:
• Produced icons and created layout for user interface used in both mobile and desktop applications.
BRAND:
• Created new brand logo and lock up for revamp of our surveillance line, renamed Wirepath to LUMA
KaVo, Pelton & Crane, Marus, DCI Equipment
Oct 2010 - Aug 2014 • Senior Graphic Designer
An award-winning Fortune 200 (underthe ownership of Danaher). This dental device company produces top quality and innovative technology in high-grade products for dentists and dental technicians (KaVo). Pelton & Crane, focused on producing quality LED dental operatory lighting, and office cabinetry. Marus, a value line focusing on a wide range of dental products.
• Responsible for the creation and management of the 2011-2015 catalogs, in addition to numerous flyers, fact sheets, promotional advertisements and national advertisements.
• Developed and managed ad campaigns, dealing with publication deadlines and relationships for all regional, national and international advertisements. Managed ad production schedule as well as designed advertisements for each quarter.
• Designed and maintained Pelton & Crane worldwide Brand Standards guide.
• Helped create tradeshow booth designs, for numerous booth displays.
• Designed user interface for KaVo App - launched mid-year 2012.
• Wrote copy for advertisements, e-blasts and other marketing material.
• Re-branded sister website DCI Equipment.
• Designed marketing material for internal campaigns.
• Directed and ran photo shoots for numerous product editorials.
• Photoshopped images of products, as well as digital renderings, additionally ran photo shoots for new product launches.
• Interacted with our companies overseas in creation and handling of marketing materials.
2010 - Present
Freelance Graphic Designer
• Freelancing in both print and web work (user interface for web, online advertisement etc), on field design, marketing collateral, advertisements, logo branding and more.
• Work included various projects for clients such as Carolina Panthers, Booz Allen Hamilton, ABCO Products, Carolina Neurosurgery, National Parks •Conservation Association, K2M Complex Spine Innovations, SOS Children’s Villages.
• Created collateral for social media campaign for Throwback Cheer LLC. Deliverables include e-blasts, all graphics used for Mailchimp, Facebook and Instagram posts.
Sage Communications
Jan 2007 - Jan 2010 • Senior Graphic Designer
A full-service marketing communications firm serving clients in both the commercial, medical and government markets.
• Provided design concepts within the framework of integrated marketing communications campaigns for Fortune 500 companies.
• Created website interface, electronic invitations, web banners, online advertisements and email blasts for clients ranging from the Government to medical device corporations as well as commercial companies for social media.
• Created a full spectrum of marketing projects including print publications, advertising, direct mail/email campaigns, trade show displays, annual reports and brochures; many of which were pushed to the web.
• Worked with creative team in planning, analyzing, and creating branding initiatives within the corporate strategy.
• Designed company branding for large medical, and commercial companies.
• Collaborated with creative team of researchers, writers, photographers, and marketing staff in developing and executing design communications for target audiences.
TriVision Studios
2004 - 2007 • Graphic Designer
An award-winning, full service agency that develops innovative strategies to achieve powerful and creative marketing, entertainment and media campaigns in high-impact, result-oriented, brand advertising communications for online, print and broadcast media.
• Responsibilities included: Photo rendering manipulation and retouching
• Creation of logos
• Design and production of CD’s for international artists
• Design and production of advertisements for local and international businesses
• Assisted Executive Director with graphics for clientele videos
• Created menus for interactive DVD sequence and cover designs
• Responsible for updating companies’ website
NBA Washington Wizards
2006 - 2008 • Marketing Assistant / Freelance Designer
Washington D.C.’s local basketball team. An in house design department promoting the professional dance team as well as players.
• Responsibilities included: Provided design concepts for posters, trading cards, flyers and advertisements for the dance team
• Design and production of ads for PR events and marketing collateral
• Design of 2006-2007 Wizards Dance Team trading cards, poster and online marketing communications
• Design and production of Washington Wizards NBA team logos printing and web
• Created a full spectrum of marketing projects including print publications, advertising, direct mail/email campaigns, trade show displays, and web design.